MT Pasta bar

Industry ®

Restaurant & Food Delivery

Scope of work

Social Media Design & Branding

Deliverables

Social media creatives

MT Pasta bar social media design

The Brief

MT Pasta bar is a pasta bar in the heart of Niš, specialising in fresh, hand-made pasta with authentic sauces that combine tradition with a modern approach. Guests can enjoy it in the bar or order through Wolt and Glovo, and more than a hundred of them have rated it 4.9 on Google. The bar needed a brand and a social media presence that match the quality of the food.

The goal was a bold, playful visual language that works on Instagram first: strong typography, warm food photography and an "Italy certified" stamp that ties every post together and points followers to one clear action: visit or order.

MT Pasta bar social media design
MT Pasta bar social media design
MT Pasta bar social media design
MT Pasta bar social media design
MT Pasta bar social media design
MT Pasta bar social media design

Design Process

We worked on the branding and designed the social media content for MT Pasta bar, from visual direction to the final posts and stories.

Rough, hand-cut lettering and a dark, warm palette give the posts an energetic street-food feel, while recurring series like "Take a break", "Pasta za dvoje" and "Ponesi sa sobom" keep the feed consistent and easy to recognise. Every creative leads to the same place: come in, or order through Wolt or Glovo.

4.9

4.9

Google rating

113

113

Google reviews

MT Pasta bar social media design
MT Pasta bar social media design
MT Pasta bar social media design
MT Pasta bar social media design
MT Pasta bar social media design
MT Pasta bar social media design

Final Outcome

MT Pasta bar now has a recognisable, consistent social media presence that makes the food the hero and gives followers a clear reason to visit, order or take away.

The visual system is flexible enough to grow with new dishes, seasonal offers and campaigns.