Dialika
Industry ®
Kids & Education
Scope of work
Branding & Print Design
Deliverables
Logo, mascots, stationery, print & merch
The Brief
Dialika is a Serbian brand for children, built around communication and learning. They needed a warm, memorable identity that children connect with and parents trust, and that works across books, stationery, merchandise and signage.
The goal was a friendly brand system with a clear logo, a set of characters and a bright palette that could grow with the brand and stay recognizable on every product.
Design Process
The whole identity is built on one shape: the speech bubble. A comma-like bubble turns into a family of friendly characters, including a bear, a bunny, an owl and a frog, that give the brand a playful voice.
A bright palette of teal, purple, yellow and orange keeps everything cheerful, while a rounded wordmark and soft patterns tie it together. The system was applied to stationery, a notebook, stickers, a backpack, street signs and a series of learning books.
5
5
Mascot characters
6
6
Brand applications
Final Outcome
Dialika now has a warm, recognizable identity that speaks to children and parents alike.
The character system is flexible and easy to extend, and it works across print, packaging and merchandise.