Skinny
Industry ®
Fashion
Scope of work
Branding & Packaging Design
Deliverables
Logo, color palette, pattern, packaging
The Brief
Skinny is a fashion brand from Serbia, built around confidence and the shape of the body. They needed a bold, memorable identity that feels playful and feminine without losing its edge, and that works on everything from stickers to shipping boxes.
The goal was a distinctive brand system: a custom wordmark, a simple symbol and a rich color palette that could carry the brand across packaging, print and social media.
Design Process
We built the identity around one idea: the hourglass silhouette. It became the brand symbol, it replaces the letter I in the wordmark and it shapes the soft but bold letterforms.
A deep plum, a soft blush and a warm rose make up the palette. Together with a repeating wordmark pattern and the tagline "Wear your confidence", they were applied to stickers, a shopping bag and a mailer box.
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3
Brand colors
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Packaging pieces
Final Outcome
Skinny now has a bold, recognizable identity with a complete set of brand assets and packaging that is ready to use.
The system is flexible and playful, giving the brand a consistent look across packaging, print and social media.