JUICI
Industry ®
Health & Beauty Supplements
Scope of work
Email Design
Deliverables
Email campaign series
The Brief
JUICI is a supplement brand from the UK whose 2-in-1 Booty & Beauty Blend combines creatine, collagen and BCAAs in one delicious daily scoop, built for women who want curves, glowing skin and faster recovery. They needed an email campaign that would bring shoppers back to their carts and turn first-time interest into repeat orders.
The goal was a set of emails that feel like JUICI itself: playful, confident and a little cheeky, but still clear enough to guide one action. The series covers the key moments of the customer journey, from an abandoned-cart reminder and a limited-time offer to social proof and a final "left her behind" nudge.
Design Process
We designed the JUICI email campaign, from the first headline to the final button, so every email works in the inbox and on the phone.
A bold raspberry red and soft pink palette, wavy section dividers and warm product photography make each email instantly recognisable, while elegant serif headlines such as "Ready to Own the Glow?" and "Booty Gains Made Easy" add personality. Short icon lists explain the benefits at a glance, one clear call to action per email ("Let's glow", "Complete my order", "Return to checkout", "Snag my JUICI deal", "See the glow-up stories") keeps the focus, and a comparison table and customer stats build trust. The emails were designed to look equally good in Gmail on desktop and in the mobile inbox.
5
5
Email designs
1
1
Campaign flow
Final Outcome
JUICI now has a consistent, on-brand email series that reminds shoppers what they left behind, makes the benefits easy to understand and gives every customer a clear next step.
The templates are flexible enough to be reused for new flavours, offers and seasonal campaigns.